About

Most hearts are kind.

Be Kind Anyway is a channel of warm, true-to-life kindness stories — and the movement growing around them.

Why we exist

Our purpose in the world.

We exist to tell warm, true-to-life stories of everyday human kindness, believing that most hearts are kind, and inspiring everyone to be kind anyway.

  • Kindness
  • Empathy
  • Authenticity
  • Connection
  • Resilience
“Kindness is the whole of it.”

Our values, lived

The principles that guide every story we share.

We live by the belief that kindness is offered before it is earned and owed to every living thing, expressed through genuine stories that connect and uplift.

  • Kindness
  • Empathy
  • Authenticity
  • Connection
“Most hearts are kind. Be kind anyway.”

Where we're going

Our long-range vision for a kinder world.

We envision a world where stories of kindness are widely shared, fostering a global community dedicated to compassion, expanding our reach through powerful content, podcasts, and meaningful events.

  • Community
  • Compassion
  • Reach
  • Connection
“A kinder world, one story at a time.”

This year

The initiatives we are focused on now.

This year we are committed to expanding our community and our library, building the foundations to share even more true-to-life stories — beginning with Bear and Marcus — and to make this a lasting home for kindness.

  • Focus
  • Foundations
  • Quality
  • Community
“Building foundations for a kinder future through storytelling.”

Our impact

Proof of kindness, powered by you.

We showcase the ripple effect of kindness, showing how these stories inspire real connection and a more compassionate world — the specific moments, and the reach behind them.

  • Transparency
  • Proof
  • Trust
“Kindness changes everything.”

How the stories are made

Every script is written by a human. The visuals are made with the help of AI tools, and we say so plainly on every video that uses them — because a story about honesty and decency should be told honestly. The voices, the pacing, and every editorial choice are ours.

Most hearts are kind. Be kind anyway.